Two years in remission is approaching and I find myself having time to think – not about cancer – but about everything else. When I was a kid, I wanted a job where I could think. Today, I get to watch history unfold through 160 word blurbs on Twitter, connect with alumni history through Youtube, and chat with people from all over the world with a million different backgrounds across social media. And, most importantly, I get to THINK about how to connect all those dots to increase brand impact.
So it’s time for a change.
Whenever I sit down with a colleague or client in front of a constantly updating Twitter feed or a monitoring aggregate such as Hootsuite, the uninitiated can’t stop commenting on the sheer amount of information scampering across my screen. For the first two years, I did a whole lot of “doing” to sift through this information and make it useful. Now, I do a lot more thinking, strategizing, and playing a big game of virtual chess with the brands I manage.
And now, I turn to my own brand. You might notice some changes on The Good Hodgkin’s. Like the rest of my life, cancer is no longer the focus. Note: To all those in active treatment or shortly out, 2 years was when many a survivor told me I’d stop obsessing. They were right! It will always be a part of me, and The Good Hodgkin’s will always serve as a venue for advocacy in the young adult illness world, but my real love is digital marketing.
The Good Hodgkin’s will be shifting more into the digital marketing and social media field. Additionally, I am throwing my hat in the ring as a freelancer. The first round of visual changes has begun, and the rest of the site will undergo an overhaul over the next few weeks.
Thanks for all of the support over the last two years, and here’s to many more!
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